XMPie Marketing Console for iPhone
May 20th, 2009
Its been a long time since I posted my original application for iPhone – iDashboard – to control XMPie uProduce on the move. I’ve been busy with a bunch of other cool stuff and in the run up to the annual XMPie Users Group meeting in Las Vegas decided to make Marketing Console for iPhone!
The application syndicates reporting and analysis information about your campaigns and lets you see the latest up-to-date charting / figures wherever you are. Currently, the application is using an internal R&D build of Marketing Console; so right now you’ll have to wait before you can monitor your own campaigns on the move!
If you have feedback, just leave a comment at the bottom of the article. Enjoy…
Are iPhone applications the latest marketing frontier?
March 1st, 2009
Recently I’ve noticed more and more iPhone applications being released in the run up to both film releases and real-world product launches for large purchase items such as cars. So, what do the marketing chaps want to achieve with these adventures into the world of mobile computing?
Can we summarize that the marketeers see the iPhone as a lot more than just a mobile device? I think so, otherwise they simply wouldnt bother right? The thing I simply cannot get my head around, is how, or indeed if, the marketeers look to get any ROI on what must be a sizable amount of time and investment to create these iPhone apps which are usually quite sophisticated games.
Rhino Ball
For example, lets take Rhino Ball – a pretty sophisticated 3D game in which you control a hamster in a rolling ball. Pretty amusing, but I cant say it really compelled me to go and see the film. So why bother? In times of recession and tight budgets, I simply cant fathom why they are spending money on this rather niche medium to touch a small group of people with a weak message.
Perhaps this is just a prime example of marketing depts. blowing budgets for the simple reason “its cool”.
World First: XMPie Dashboard Application for Apple iPhone
August 26th, 2008
Readers of my blog will know that I love macs. Absolutely anything to do with Apple interests me; to that end, it will not surprise you that I have been doing some iPhone development.
For kicks I decided to write a mobile XMPie Dashboard application which would let you control XMPie uProduce whilst out and about. Whilst this is a sheer technology demonstration, its fairly functional and a great example of how with the right knowledge and skill, absolutly anything is possible within the XMPie toolset.
Below is a quick screencast demonstrating the application in all its glory!....
Im interested in your thoughts, so please comment below if you feel so inclined…